Amplifying Voices: Helping Small Nonprofits Make Big Media Waves

The Community Investment Fund (CIF) cohort recently had the privilege of hearing from Nick Hrkman, the editor of the Ideas and Voices page for the Dayton Daily News, Journal News, and Springfield News Sun, and co-founder of The Journalism Lab. Hrkman, a true champion of local narratives, shared essential strategies for small organizations aiming to capture the attention of major media and effectively share their stories.

Hrkman illuminated key practices for nonprofits seeking media coverage:

• Broadening the narrative: Connect local challenges to national trends for wider resonance.

• Showcasing success: Highlight effective solutions already making a difference in the community.

• Inspiring action: Include a clear call to action that encourages reader engagement.

• Centering human experiences: Bring issues to life through the personal stories of those directly affected.

Beyond traditional avenues like opinion pieces and news releases, Hrkman emphasized the growing significance of citizen journalism. He lauded the efforts of local students and residents who, equipped with training from organizations such as The Journalism Lab or the Eichelberger Center for Community Voices, have gone on to build their own storytelling platforms or even achieve publication in national outlets. This underscores the diverse and powerful ways stories can be told and heard today.

Community Investment Fund Organizations and Learn to Earn Dayton staff members

A core tenet of Hrkman's message was the critical role of media in a healthy democracy. He challenged every CIF participant – and indeed, everyone committed to community service – to actively leverage available tools to amplify their organization's story. This dedication to empowering communities through media access is a key reason Hrkman was honored as a Charles F. Kettering Foundation Democracy Fellow.

The session concluded with a vibrant Q&A, where CIF participants posed insightful questions ranging from journalistic ethics and communication best practices to navigating the news cycle and legal considerations. Hrkman praised the profound work being done by these organizations, further encouraging them to share their compelling stories.

More About the Community Investment Fund (CIF)

The CIF, an initiative of Learn to Earn Dayton, backed by Blue Meridian Partners, The Dayton Foundation, and many generous supporters, embodies a powerful model of trust-based philanthropy. It's built on the belief that community residents are uniquely positioned to understand their own needs and identify the best solutions.

Eight grassroots nonprofit organizations are part of the CIF Cohort, receiving crucial funding, specialized training, valuable networking opportunities, and dedicated support to enhance their capacity and ensure long-term sustainability. This comprehensive support also includes personalized one-on-one executive coaching and opportunities to work directly with communication professionals, further empowering them to share their vital work.

This story was written with the support of AI.